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I'm always amazed how quickly retailers get ready for the Christmas season. Go anywhere, and you'll readily see "holiday" decorations and shelves full of gifts. But there is one thing you may not see in some stores ... the word "Christmas."
According to a 2008 MSNBC.com survey, 76 percent of Americans think retailers should include "Christmas" in their mention of the holiday. That's tens of millions of consumers who will spend billions of dollars this Christmas. So why do some companies have such a difficult time saying "Christmas?" It's part of the misguided politically correct notion that we must remove the name of Christ from the public square.
A Christmas campaign with a twist!
In recent years, our staff has evaluated the advertising of major retailers and assigned ratings based on their level of "Christmas-friendliness." We then published those ratings in an annual shopping guide. The response from consumers--and media outlets--has been remarkable.
This year, we're asking you--and shoppers across the nation--to be the observers and reporters on this issue!
Through our StandForChristmas.com site, you can provide feedback directly about whether or not select retailers are respecting Christmas. Our interactive system compiles shoppers' ratings of retailers, posts consumer comments and sends your message automatically to the retailer's inbox.
This is your opportunity to rate your shopping experiences and share them with others--including the retailers! YOU decide which retailers are "Christmas Friendly!" Go here to post your ratings and to see our latest customer-generated rankings for retailers.
'Tis the season to expose folly!
In our country which was founded with the ideal of providing religious liberty, we can encourage genuine mutual respect amid diversity without denying the prominent place Christmas holds both here and worldwide. Our commonsense appeal is not to encourage retailers to be exclusive but to be more inclusive by notably featuring the word Christmas.
I am very excited about this new Focus on the Family Action™ effort. StandForChristmas.com puts you in the driver's seat! And I believe retailers will take note of how consumers are rating their Christmas shopping experiences.
Christmas is not only a memorable family time, it is the season in which we celebrate God's greatest gift to man. Christ is the centerpiece of our holiday season. Help us encourage the many retailers who are doing it well and urge those who censor the word "Christmas" to change their approach!
For faith and family, Tom Minnery, Senior Vice President, Government & Public Policy
© 2009, Focus on the Family. All Rights Reserved. Focus on the Family, Colorado Springs, CO 80995 1-800-A-FAMILY (232-6459)
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